Product Guide

Quick-start checklist

1. Create an account — sign up with your email or Google account.
2. Add a product — enter your product URL or upload photos and details manually.
3. Set up a brand identity — define your color palette, tone of voice, and visual style.
4. Connect a social account — link your Instagram, Facebook, or TikTok.
5. Create a campaign — choose your products, set a schedule, and let BeeWritten generate content.
6. Review & approve — preview generated posts, edit if needed, and approve for publishing.

What MeliBee can do

MeliBee has full access to your account and can perform actions on your behalf:

• Manage products — create, update, or delete products. Paste a URL and MeliBee will extract product details automatically.
• Create & configure campaigns — set up new campaigns, assign products, choose platforms, and configure schedules.
• Build brand identities — create or update brand identities with colors, tone of voice, and visual style.
• Generate content — generate draft posts for your campaigns and approve them for publishing.
• Schedule & reschedule posts — create scheduled posts or change publish times for existing ones.
• Edit post content — update captions, hashtags, or other post details before publishing.
• View analytics — pull performance metrics for individual posts or entire campaigns.
• Research the web — search the web, crawl URLs, and extract content from pages to inform your campaigns.

How to use MeliBee

Click the chat icon in the bottom-right corner of your dashboard to open MeliBee. Type what you need in natural language — for example:

• “Add my product from https://example.com/my-product”
• “Create a campaign for my new sneakers targeting Instagram and TikTok”
• “Generate 5 posts for my summer campaign”
• “Reschedule tomorrow's post to Friday at 6pm”
• “How did my last campaign perform?”

MeliBee is context-aware — it knows which page you're on and can reference the campaign or product you're currently viewing. Conversations are saved, so you can pick up where you left off.

Adding a product

Go to Products in the sidebar and click Add Product. You can:

• Import from URL — paste your product page URL and BeeWritten will automatically extract the name, description, features, and images.
• Add manually — enter the product name, description, key features, and benefits yourself.

Product details

• Category — choose from SaaS, Physical Product, Fashion, Beauty, Food & Beverage, Lifestyle, Home Decor, or Other. This helps BeeWritten select relevant image compositions and descriptors.
• Product images — upload photos of your product from different angles. Each image can be tagged with a descriptor (e.g., Hero/Front, Lifestyle, Packaging, Detail Close-up) so the AI knows how to use them in compositions.
• Style references — upload or link to images that represent the visual style you want for generated content.
• Physical size — for physical products, specify dimensions so the AI can place your product realistically in scenes.

Creating a brand identity

Go to Brand Identity in the sidebar and click New Identity. You can create one in three ways:

• Manual — fill in each field (colors, typography, tone of voice, imagery style) yourself.
• Import from URL — provide your website or brand page URL and BeeWritten will analyze it to extract brand guidelines automatically.
• Image upload — upload existing brand assets or mood boards and BeeWritten will derive your visual identity from them.

What's included

• Color palette — your brand colors with hex codes and labels.
• Typography — font preferences and typographic style.
• Imagery style — the visual direction for generated images (e.g., minimalist, vibrant, editorial).
• Tone of voice — how your brand speaks (e.g., professional, playful, bold).
• Logo usage — guidelines for how your logo should appear.
• Style references — example images that represent your desired aesthetic.

Supported platforms

• Instagram — connect an Instagram Business account.
• Facebook — connect a Facebook Page.
• TikTok — connect your TikTok account.

How to connect

Go to Platforms in the sidebar and click the Connect button for the platform you want. You'll be redirected to the platform's authorization flow. Once approved, the account appears in your platforms list with a connected status.

You can disconnect an account at any time from the Platforms page or from the platform's own settings. BeeWritten automatically refreshes connection tokens to keep your accounts linked.

Creating a campaign

1. Go to Campaigns and click New Campaign.
2. Give it a name and description.
3. Select the products you want to promote.
4. Choose the platforms to publish to.
5. Set your posting schedule (see Scheduling below).
6. Configure prompts and generation settings.

Campaign statuses

• Draft — still being configured, no content generated yet.
• Active — running and generating/publishing content on schedule.
• Paused — temporarily stopped, can be resumed at any time.

Campaign detail tabs

Once inside a campaign, you'll see several tabs:

• Posts — view all generated posts, filter by status, preview content, and manage individual posts.
• Schedule — see your content calendar and upcoming publish dates.
• Settings — edit campaign name, products, prompts, generation mode, brand identity, and platforms.
• Analytics — track performance metrics for published content.

Generation modes

Each campaign can use one of two content generation modes:

• Product Placement — generates natural, lifestyle-oriented visuals that show your product in context, like editorial photography. Your product is seamlessly placed into realistic scenes and environments. Ideal for organic, aspirational content.
• Brand Ad — produces polished, promotional content designed for direct marketing. Focuses on eye-catching compositions with your product front and center. Ideal for campaigns, launches, and promotional pushes.

Both modes generate platform-adapted captions and researched hashtag sets in your brand voice.

Custom prompts

Each campaign has two customizable prompts:

• Caption prompt — guide the tone, structure, and messaging of generated captions.
• Image prompt — direct the visual style, composition, and mood of generated images.

How generation works

1. BeeWritten analyzes your product details, brand identity, and style references.
2. AI generates visuals using your product images as reference, placing them in appropriate scenes.
3. Captions and hashtags are written in your brand voice, adapted for each target platform.
4. Posts land in Preview status for your review before publishing.

Media types

• Single image — one visual per post.
• Carousel — multiple images in a swipeable post (up to 5 slides).

Credits

Each content generation uses credits from your monthly allowance. Credits reset at the start of each billing cycle. You can track your remaining credits on the Account page.

Post statuses

• Draft — initial state, waiting to be processed.
• Generating — AI is creating the image and caption.
• Preview — generation complete, awaiting your review and approval.
• Scheduled — approved and queued to publish at the scheduled time.
• Publishing — being sent to the social media platform.
• Published — live on the platform.
• Failed — generation or publishing failed. You can retry or regenerate.

Reviewing posts

When a post reaches Preview status, click on it to see the generated image, caption, and hashtags. From here you can:

• Approve — move the post to Scheduled status.
• Edit — modify the caption, hashtags, or swap the image before approving.
• Regenerate — discard and generate new content.
• Delete — remove the post entirely.

Multi-destination publishing

A single post can be published to multiple platforms simultaneously. Each destination tracks its own publish status independently, so if one platform fails, the others still succeed.

Schedule types

• One-time — generate and publish a single batch of content on a specific date.
• Limited — publish a set number of posts (e.g., 10 posts over the next two weeks).
• Recurring — publish on an ongoing schedule (daily, weekly, monthly, or a custom pattern). Runs until paused or a specified end date.

Schedule configuration

• Post times — set specific times of day for publishing.
• Days of week — for weekly schedules, pick which days to post.
• Timezone — all scheduling respects your configured timezone (auto-detected on signup).

Content calendar

The Schedule tab in each campaign shows a visual calendar of upcoming posts. You can see what's queued, when it will publish, and create ad-hoc posts for specific time slots.

Plan comparison

How credits work

Each content generation (image + caption + hashtags) costs 1 credit. Credits reset at the start of each billing cycle. Track your usage on the Account page. When you hit your limit, you'll need to wait for the next cycle or upgrade your plan.

What you'll find

• Profile — your name, email, and account details.
• Plan — your current subscription plan, billing cycle, and a link to manage your subscription through the billing portal.
• Usage — a breakdown of your resource usage (products, campaigns, brand identities, platform connections) and remaining credits for the current billing period.

Managing your subscription

You can upgrade, downgrade, or cancel your plan at any time. Changes take effect based on your billing cycle. Visit the Pricing page to compare plans.

Get better results

• Upload high-quality product images — the AI uses your photos as reference for generating visuals. Sharper, well-lit images produce better results.
• Tag your images with descriptors — telling BeeWritten which photo is the hero shot, which shows detail, etc. helps the AI pick the right reference for each composition.
• Add style references — upload examples of content you admire. The AI will use them to match that aesthetic in generated visuals.
• Be specific in your brand identity — the more detail you provide about your tone of voice, color palette, and visual style, the more consistent your content will be.
• Customize prompts per campaign — tailor the caption and image prompts for each campaign to match the specific messaging and visual style you want.
• Use Product Placement for organic content — it creates natural, lifestyle-style imagery. Switch to Brand Ad mode when you want punchy, promotional visuals.
• Review before publishing — AI-generated content is a strong starting point, but always review captions for accuracy and tone before approving.

Optimize your workflow

• Set up recurring schedules — automate your content pipeline so fresh posts are generated and queued without manual intervention.
• Use multiple brand identities — if you manage different brands or sub-brands, create a separate identity for each and assign them to the relevant campaigns.
• Publish to multiple platforms at once — add all your platforms to a campaign and BeeWritten will adapt content for each platform automatically.